Asha

“Big pieces add drama and just show up more”

The ASHA customer, like Ashley herself, is a global sophisticate – refined, fashionable and artistic. She is fashion-forward and has a good eye for classic design. To wit, her jewelry has been favored by a number of jet-set personalities, including Paris Hilton, Adriana Lima, Selena Gomez, Christie Brinkley and Carolyn Murphy. ASHA by ADM can mostly be found in luxury markets such as Greenwich, New York City, Palm Beach, St. Barths, Los Angeles, London & Geneva. ASHA jewels are frequently photographed on the well-heeled in all of the chicest places. ASHA has gained a loyal customer base and garnered press in publications such as Travel + Leisure, Harper’s Bazaar, Vogue, Town & Country, In Style, Elle and Lucky. 

 Ashley has set her sights on building a luxury accessories brand featuring beautiful, well-made pieces that are both timeless and affordable.

As an art history major at Georgetown University, Ashley Dodgen-McCormick launched ASHA drawing inspiration from her studies and time living abroad in Florence and Paris. She began to gain inspiration while on weekend trips to Venice, Prague and Edinburgh and designed her first pieces at a Parisian atelier near Place Vendôme. Designing under her Cuban nickname “Asha,” Ashley’s designs are influenced by the art, architecture and historical artifacts she encounters in her travels around the world. Her signature quatrefoil clasp was inspired by frequent visits to the medieval chapel, Sainte Chapelle in Paris, as well as by pre-Roman architecture she studied in Italy. Many of her designs are interpretations of architectural motifs and also of vintage pieces found in her travels.

ASHA by ADM is a hybrid jewelry collection in between fine and costume jewelry. Using the highest quality custom cut semi precious stones set in 14k gold vermeil, ASHA pieces are bold, chic and unique.